European market strategy, distributor management, and commercial support for medical device companies
We help you find the right distributors, build the commercial agreements, and manage channel performance across Europe so your device reaches the right hands faster.
Even strong medical devices struggle without the right distributor focus and structure.
The right device in the wrong distributor's hands is still a lost deal. Most manufacturers enter Europe with a name on a spreadsheet and call it a channel strategy. Within 18 months, territories underperform, distributors go quiet, and leadership is asking why the numbers are not moving.
The device was never the issue.
- Distributors selected on gut feel, not commercial fit
- Relationships that look active but generate zero pipeline
- No focus on your product from a distributor carrying dozens of other lines
We build the channel. You own the revenue.
Medaxus acts as your embedded commercial arm in Europe. We make the calls, run the evaluations, structure the agreements, and sit in the first meetings with your future distributors.
You get a functioning, accountable European channel without adding headcount or losing months to trial and error.
- Hands-on execution, not advisory distance
- Active distributor network across Europe
- Commercial agreements built to perform from day one
The commercial engine you don't have to build in-house
Distributor Identification and Selection
We map the market, qualify candidates against your device profile, and deliver a scored shortlist of partners positioned to perform. Not just willing to sign.
Channel Onboarding and Agreement Structuring
Commercial terms, minimum commitments, KPI frameworks, and onboarding plans. Built to create accountability from the first day of the partnership.
Sales Performance Management
Monthly pipeline reviews, territory tracking, and commercial support when a distributor needs pushing. We stay in the channel long after the agreement is signed.
Commercial Strategy and Marketing Support
Go-to-market plans, pricing strategy, and launch planning per territory. Sales tools and marketing support that distributors actually use.
Ninety days from first call to active distributor
Discovery
We map your device, target markets, commercial ambition, and constraints. Two to three focused sessions. Honest about scope and sequencing from the start.
Distributor Mapping
We identify and qualify candidates across your target territories. You receive a scored shortlist with a clear recommendation on fit and prioritisation.
Selection and Onboarding
We manage introductions, commercial negotiations, agreement structuring, and onboarding. You close the right partner while we do the groundwork.
Performance Partnership
Monthly pipeline reviews, distributor accountability, and commercial escalation when needed. The channel keeps performing after the ink dries.
Commercial medtech experience spanning distributors, care settings, and European markets.
Ten years across the full complexity of European healthcare: every device type, care setting, and commercial channel.
Benelux and the Nordics in depth. The rest of Europe through the network.
Each Benelux and Nordic guide covers how hospitals and care providers buy, how the distributor field is built, and what to check before you sign a partner. For DACH, the UK and Ireland, and Southern Europe, Medaxus works through partners it knows.
The commercial bridge between manufacturers and distributors in Europe.
One conversation. Your European expansion starts here.
Tell us about your device and your ambition. We will come back to you within one business day with a personalised response, not a brochure.
Get in touch
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We will be in touch within one business day with a direct, personal response.