Commercial European Medical Device Support

European market strategy, distributor management, and commercial support for medical device companies

We help you find the right distributors, build the commercial agreements, and manage channel performance across Europe so your device reaches the right hands faster.

Schedule Introduction Our Approach
10+ Years Experience
7+ Markets Across Europe
All Sales Channels
Move your cursor to explore your reach
Medical devices sitting unnoticed on a distributor shelf
The Reality

Even strong medical devices struggle without the right distributor focus and structure.

The right device in the wrong distributor's hands is still a lost deal. Most manufacturers enter Europe with a name on a spreadsheet and call it a channel strategy. Within 18 months, territories underperform, distributors go quiet, and leadership is asking why the numbers are not moving.

The device was never the issue.

  • Distributors selected on gut feel, not commercial fit
  • Relationships that look active but generate zero pipeline
  • No focus on your product from a distributor carrying dozens of other lines
Our Role

We build the channel. You own the revenue.

Medaxus acts as your embedded commercial arm in Europe. We make the calls, run the evaluations, structure the agreements, and sit in the first meetings with your future distributors.

You get a functioning, accountable European channel without adding headcount or losing months to trial and error.

  • Hands-on execution, not advisory distance
  • Active distributor network across Europe
  • Commercial agreements built to perform from day one
Building your European channel
Commercial strategy and go-to-market
Services

The commercial engine you don't have to build in-house

Distributor Identification and Selection

We map the market, qualify candidates against your device profile, and deliver a scored shortlist of partners positioned to perform. Not just willing to sign.

Channel Onboarding and Agreement Structuring

Commercial terms, minimum commitments, KPI frameworks, and onboarding plans. Built to create accountability from the first day of the partnership.

Sales Performance Management

Monthly pipeline reviews, territory tracking, and commercial support when a distributor needs pushing. We stay in the channel long after the agreement is signed.

Commercial Strategy and Marketing Support

Go-to-market plans, pricing strategy, and launch planning per territory. Sales tools and marketing support that distributors actually use.

The Process

Ninety days from first call to active distributor

01

Discovery

We map your device, target markets, commercial ambition, and constraints. Two to three focused sessions. Honest about scope and sequencing from the start.

02

Distributor Mapping

We identify and qualify candidates across your target territories. You receive a scored shortlist with a clear recommendation on fit and prioritisation.

03

Selection and Onboarding

We manage introductions, commercial negotiations, agreement structuring, and onboarding. You close the right partner while we do the groundwork.

04

Performance Partnership

Monthly pipeline reviews, distributor accountability, and commercial escalation when needed. The channel keeps performing after the ink dries.

Ninety days to active distributor
Every care setting covered
Why Medaxus

Commercial medtech experience spanning distributors, care settings, and European markets.

Ten years across the full complexity of European healthcare — every device type, care setting, and commercial channel.

Full portfolio
From major capital equipment to disposables, consumables, and small diagnostic devices. Every price point and procurement cycle.
All care settings
Hospital, outpatient, primary care, and long-term care facilities. The commercial approach adapts to every environment.
Multi-channel
Direct sales, tender management, channel and distributor sales, and multichannel strategies running in parallel.
Pricing strategy
Pricing built across direct, tender, and distributor models. Margin, market access, and competitive positioning from day one.
Get in Touch

One conversation. Your European expansion starts here.

Tell us about your device and your ambition. We will come back to you within one business day with a personalised response, not a brochure.

Response within one business day
Your first strategic discussion and high-level analysis are completely free
Coverage across Benelux, Nordics, and broader Europe

Request information or an introduction meeting

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